Monday, August 3, 2009

Studio White Renaissance


Original Studio White

A series of unexpected things happened since the inception of Studio White back in September 2008. We had to move in May 2009 to a new business center, which never felt like home. The short term lease for the studio just ended on July 31st. Everything that once was Studio White was moved home or into storage.

Things were not going smooth at the studio and my constant thoughts were to end the whole project end of July. There were ongoing conversations of how to keep a virtual studio, since keeping an actual studio was not cost effective.

The silver lining came in the guise of a pre-wedding shoot that saved the studio's graces. The bride was really happy with the makeup, hair and the posy, and it renewed hopes that the endeavour was not a lost cause.

I had completely ditched the idea of going into wedding planning. There's just too much competition. The idea of having to book venues, cars, gowns, schedule all the activities was mind-boggling and things I absolutely did not want to get involved in. I did not want to be a coordinator and orchestrate a wedding. I could visualize the accompanied stress already.

I admit not thinking through the whole business model of Studio White was a fatal error. Be that as it may, we had an ongoing ad campaign on a popular local wedding website and Studio White had created some noise.

After a lot of thoughts, Studio White would continue as a virtual studio, providing only two kinds of services, makeup and flowers. It was such a waste to have decorated the studio and had to move. It was more of a waste to have created Studio White and had to erase all the effort and work with it because of a bad business decision.

I am happy to announce that Studio White is still very much alive. Forgone was the partnership. We will fly solo in our own endeavours, but will come together as the occasion arises. It was a lesson well learnt.

2 comments:

pascale said...

A lesson well learnt, how positive you are! and good for you!
The end is always start of something else. :)
It may have been a waste, but you are not completely at loss, I am sure you have brought lots of experience and new wisdom into you, like you put it 'a lesson well learnt'

bonnie said...

Well, a lot of reflections on both parties made this virtual studio possible. I am happy it boiled down to a bad business decision, that's it.

The pivotal point was a genuine "sorry" that came and made all the difference.

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